We are in the digital age. This much is true. Most of the world conducts their daily business on the web or via a mobile device. Many people are starting to utilize digital marketing as a means for generating business. Some marketers look at Direct Marketing as a thing of the past. Little do they know is that direct marketing is still a highly effective way to gain new customers. According to a study conducted by Millward Brown
, “Physical media – AKA direct mail—left a deeper footprint in the brain.” Basically media that is physical has a bigger impact on someone rather than a digital ad or mailer.
There is still that niche market that appreciates the personalized mailer or newspaper. This is where Park Press comes in. Park Press is a leading full service printing company in Chicago. For over 48 years, Park Press has been producing a full range of newspapers, catalogs and booklets for many different industries. At Park Press, they take pride in combining old-fashioned craftsmanship with high-end printing equipment to deliver exceptional quality on time and on budget. Some of the main services Park Press offers are:
- Newspaper Printing Services
- Broadsheet Printing Services
- Catalog Printing Services
- Booklet Printing Services
- School Newspaper Services
Park Press can handle basically any printing need you may have. Park Press stands by their philosophy, “Never Compromise Quality Service” and it has been what has kept them the leading company of producing quality printing and mailing services. According to Mail Print,
- 85% of consumers sort through and read selected pieces of mail every day. (Research by Mail Print)
- 40% of consumers say that they have tried a new business after receiving direct mail. (Research by Mail Print )
Direct Marketing is still a prominent way to reach new customers and generate business. According to an article in Forbes
, “Direct mail surprisingly transcends the age demographic, with younger consumers (the 18 to 34 year old demographic) preferring to learn about marketing offers via postal mail rather than online sources, according to national survey research firm ICOM.”
Turn to Park Press for all of your printing needs. They service several hundred companies around the world by using their professional and friendly customer service. If you would like to learn more about the services Park Press can provide, visit www.parkpress.com or call (888) 593-3154.